Leadership communications are messages from the leader rooted in the culture and values of the organization and of significant importance to key stakeholders. The messages are about vision, mission, transformation, and urgency. The purpose of leadership communications is to build trust and drive results. Great Communicators will show how leaders can develop, deliver, and sustain leadership communications to achieve individual, team and organizational goals.
Learning Objectives:
Participants who complete this program will be able to:
Define the role of communications as leadership behavior
Develop the leadership message
Deliver the leadership message (verbally and virtually)
Sustain the leadership message through communications planning
Who Should Attend:
First-time supervisors, middle managers
Agenda:
Module 1: Why communication is central to leadership
Communication is essential building trust & gaining results
Role of leadership communications
Purpose of leadership messages
Developing the 4I's Model
Module 2: Developing the leadership message
Who is the leader: visionary, expert, coach, transformer
Organizational climate
Purpose of leadership message
Ensuring credibility
Module 3: Delivering the leadership message
Drafting the message
Overcoming objections
Art & Practice of Interrogatory
Leadership storytelling
Module 4: Sustaining the leadership message
Staying on message
No news is news
4 Communication Channels (editorial, marketing, organizational, web)
